Wife Of Bath Characters Essays - The Canterbury Tales

Wife Of Bath Characters Upon a first reading of the Wife of Bath's Prologue, it's hard not to feel the need to pat her on the shoulder and say ?Go-girl!? There's no denying the impact that Feminism has had on our Millennium-revved society, and the Wife of Bath's character would certainly have contradicted the oppressive customs of Chaucer's time. But on closer inspection, it would seem that the Prologue could be considered a medium for an anti-feminist message, under the semblance of a seemingly feminist exterior. She confesses her treatment of her husbands and her tendency to ?swere and lyen,? and this self-incrimination invokes a feeling that the Wife is an extraordinarily attractive character by sharing her feminine faults with us, good-humouredly. At the same time, her robust energy and her arguments against anti-feminists; her comments about clerks being unable to do ?Venus werkes? and taking it out on ?sely wyf(s)? in print, are carried further in the Tale, where the ending arguably serves as a climax, summarising many of the Wife's themes. In her Prologue, her arguments in favour of marriage show a hearty common sense, but they are suspect ? while it is true that marriage peoples the earth and replenishes existing stocks of ?virginitee,? her own marriages do not seem to have produced any offspring, and while it may be ?bet [?] to be wedded than to brinne,? her marriages, despite her claim that ?in wyfhood I wol use myn instrument,? do not seem to have prevented her from ?goon a-caterwaw[ing]? and by decision engaging in fornication (?I ne loved nevere by no discrecioun/But evere folwede myn appetit,/Al were he short, or long, or blak, or whit?), which is after all what marriage was, according to her, supposed to prevent. From the account she gives of her marriages, it becomes increasingly obvious that marriage for her is not quite so beneficial as one might think ? the only benefit the husbands get, in exchange for their ?purgatorie,? is that of her ?bele chose? (which, it must be pointed out, they ? with the possible exception of Jankin, who satisfied her better than ?bacon? ? have to share with other ?good felawes?), but it is worth observing that she never speaks of the sexual act as giving the male partner pleasure (except with regard to ?daun Salomon? ? but she identifies with him rather than his wives: ?As wolde God it were leveful unto me/ To be refresshed half so ofte as he!?) ? on the contrary, she speaks of the husband's ?dette? to his wife, of ?How pitously a-night I made hem swinke!? and of ?his tribulacion withal/ Upon his flessh.? Also, while she claims Biblical support for her views on marriage, the support that she cites is conveniently edited to suit her purposes (for example, Solomon did have 700 wives and 300 concubines ? but his appetites led to his turning away from God; and the marital relationship specified in the Bible is a reciprocal one rather than the one-sided one she speaks of, tilted in favour of the wife ? she conveniently ignores that while ?Apostel [?]/[?] bad oure housbondes for to love us weel,? he also exhorts women to love their husbands), and she elsewhere ignores the Bible when it proves difficult to ?glose? in her favour (as in her dismissal of its order to dress ?in habit maad with chastitee and shame?). Moreover, her behaviour is a demonstration of all the anti-feminist accusations that she (falsely) claims her husband/s of levelling at her (the ultimate irony, since she is proving the truth of these very accusations at the very time when she is making them up). She does dress gaily (cf. Her stockings ?of fyn scarlet reed?) ? and probably for the same reasons that she goes ?walkinge out by night?, it is doubtful that she ?abides? in ?chastitee,? she is devious and deceitful (making up the accusations in order to pre-empt any on the part of the husband/s), she is self-willed (?we wol ben at oure large?) and she is arguably like ?bareyne lond? and ?wilde fyr? (she has no children, and has ?consumed? five husbands). To see the Wife of Bath's Prologue as being merely an anti-feminist vehicle would be to ignore the frequent ambiguity that is displayed in the Prologue as the Wife charms her way through her shameless and yet strangely winning confession (it should be noted that she is earlier described as having been ?a worthy womman al hir live? in the General Prologue, despite her five ?housbondes?

Marketing Plan of Emirates Airline Essays

Marketing Plan of Emirates Airline Essays Marketing Plan of Emirates Airline Paper Marketing Plan of Emirates Airline Paper Introduction With just purely two aircrafts, the Emirates airline was established in the year 1985 by the ministry of Dubai. After two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. Emirates Airlines has a one of the largest number of cabin crews hailing from 95 different nationals. With such strong history Emirates Airlines are still venturing further in to the future. They have recently made orders which are worth more than 26 billion US dollars for about 45 numbers of A380 Airbus. This will make the company to be the worlds largest purchaser of Super-Jumbo Air bus. Emirates Airline is expected to become not only one of the greatest budding airlines but also the fifth most gainful airline in the world. Emirates Airlines is devoted to accomplish its mission. By installing individual entertainment system in all of its classes, having 22 audio 18 TV channels, as well as enabling customers to not only book online, search for flights but also to choose their seating arena consequently this airline is identified as a pioneering and customer-oriented contributor of advanced services because of these outstanding features. Emirates empowered over 280 international awards, one of them being the prestigious CAPA airline of the year award 2005 by the Centre for Asia Pacific Aviation. BUSINESS OVERVIEW General Profile of the Airline Industry Today it is definitely the airline industry which is booming to be the most spirited and emerging industries in the world leading to not only economic growth, international investment, but also tourism. In the last decade, airline industry has urbanized powerfully by 7% annually for both business as well as relaxation needs. This industry is one among the best ever growing sectors with growth rates increasing on average of 3. 2 times greater than the GDP rates. This figure is predicted to rise by an average of 5 % a year from 2000 to 2010. Sometimes the airline industry is affected by the political, economical and trade factors. Taking an example of the political factors, the September 11th attack dropped the number of passengers who travel, because people were afraid of being attacked by terrorists. The economical factor which gets affected is due to increase in oil prices which shatters the profit of the global airline industry. Many airline companies initiated to modify their strategies and services not to just dwell but also to succeed in the airline industry. They invest deeply in the quality of services by introducing e-booking system, more comfortable seats for passengers, low cost carriers, new interactive entertainment systems and many other technological techniques. The ideas behind introducing these services were to magnetize customers faith also to gain a competitive advantage. To survive in such a challenging market, many companies set on agreeing with each other to reduce costs and also share the available resources, which is otherwise called as alliance. On the whole, the airline industry is expected to double the number of passengers by 2010 and also to exceed 3 billion due to the trade, economic development and tourism. Thus obeying the theory, survival of the fittest, successful airlines will be those that can continue to play smart by putting into action the above ideas so as to secure a strong position in the aviation market. Competitors Overview and Situation analysis The airline industry is in its prime of life, hence there is a tough competition in the market and the rate of sales growing faster before beginning to stabilize gradually. In this stage advertising and promoting sales makes it obvious that the competition is getting more aggressive. Furthermore to find best services required in gaining the attention of customers, many competitors have increased their research and development (RD) budgets. In view of this, many companies have now started on focusing to differentiate their products and services from their competitors in order to capture their customers brand loyalty. For case in point, there are companies concentrating on cutting the operating cost, the result is that the profit margin will decrease and so the least efficient companies will have to leave the market so that only the well-established companies remain. There are many companies which use offensive strategies instead of defensive strategies. They achieve this through modifying their market product and arketing mix to survive and compete during this stage. For instances to modifying the marketing mix, the Kuwait airways implemented the strategy by launching a low cost carriers with the intention of increasing its customer base and loyalty and also increasing sales of. The Competitors Emirates airlines are facing stiff competition with major international and national airlines on the market shares. However the major competitors identified here are the national airlines of other states of UAE. Air Arabia Air Arabia, a national airline of the Sharjah emirate is established in 2003 by Sharjah rulers decree. It is based in Sharjah airport and has got quick access to Dubai and fast check-in facility. Air Arabia is the only low-fare airline in UAE and the first airline to introduce the low budget airline in Middle East and Northern Africa since 2004. After success stories of American and European low-cost airlines Air Arabia modeled low fares on customized local preferences. They focused on their business mission by offering most convenient and frequent online booking as well as less expensive air fares in the market with better service and safety standards. Air Arabias worthy scheme Pay less. Fly more, enables customers to make smart travel choice; those who cant afford and were hesitant to travel in the past, to start flying and those who traveled more frequently, benefiting both and vacation travels. Etihad Airways Etihad Airways first captured the skies in November 2003, with only four member team organization. Now it stretched out to a family of over 2500 employees spread across region. Etihad airline has also reputed as the national airline of the UAE (Abu Dhabi) by a royal decree of Sheikh Khalifa bin Zayed Al Nahyan (President of UAE) with investment of AED 500 million. Compared to 2006, Etihad conceded more than 4. 6 million passengers in 2007. It has also been designated as the Worlds leading New Airline two years in a row, in 2004 and 2005. RAK Airways The fourth national airline of the UAE is RAK Airways which was established under an Emiri Decree by Ruler of Ras Al Khaimah in February 2006 The core intention of RAK Airways is to give support to the economic development of Ras Al Khaima. The development includes economic free zones to magnetize business as well as residential, leisure and tourism projects. This Airways function on charter as well as scheduled services so as to assemble the demand of the various markets that the airline will serve. In a cost successful manner they provide value for money to customers Emirates competitive advantage To gain a competitive advantage amongst its competitors Emirates Airlines adopts differentiation generic strategy by contributing the top notch quality services. This is done to be the best company in the market and to segregate from its competitors. For illustration, the first airline that offered TV screen for all classes was Emirates airways. Another instance, along with other airline company like Qatar Airways, Emirates airlines provided training courses by using the most modern machines, called plane simulator. This was a feather to the hat of Emirates airlines. The aim of such change is to be on top of the industry thus increase the awareness nationally and internationally which in turn increase the demand and the profit. STRATEGIC MARKETING FOCUS In this section we shall take a peek into mission, goals, core competencies and external and internal environments in regard to the Emirates airlines. 3. A Mission Offering consistently high-quality value-for-money service and to be the best airline on all of its routes. Emirates airline is determined to accomplish its mission by positioning itself as a long-term sustainable business providing value to its customers, employees and investors. 3. B Goals Discussing the goals, they are states as below: ?Focusing on maximizing the overall Group’s return on capital. ?To be diverse and hence balance to the Group’s earning streams Take full advantage of the group’s competencies in market. Objectives Tangible objectives pertaining to the goals are : Retain and improve frequent business class traveler’s market share. ?Increase market share 40% to 55% by end of 2009 ?Tap low cost carriers market to achieve company’s return on investment. ?Promote Dubai’s Tourism activities and introduce Dubai to the world. 3C- Values Emirates Airlines has valuable human resources as well as a bunch of well qualified staff. The vice-chairman of the airline itself has more than 50 years of experience in the aviation industry. The airline also provides outstanding training to its staff and is devoted on improving their skills not considering the costs. In addition, Emirates Airlines is the international carrier of Dubai which is a politically stable area and has a strategic location especially for transit passengers. 3. D Core Competencies Various key factors should be implemented to sustain airline companies’ achievement. Differentiation By providing advanced services airline companies tend to differentiate each other. For instance, the best way to invite customers and to distinguish the company from competitors is by providing the aircraft with the latest technology, such as wide seats, e-ticketing, etc. Strong brand name By obtaining a strong brand name it is easy to build a base of loyal customers. This guarantees that customers will stick with the strong brand name company and hence ignore any attractive offers coming from other competitors. There are airline companies utilizing some techniques such as offering a flyer mile to win a free ticket if the points were completed to retain their customers, Alliances As discussed earlier we are aware of alliance. By linking networks, alliance will allow different companies to share their resources so as to build a wide base of customers, expand services and increase number of routes. Moreover, the outcome of this is in sharing experience and decreasing the operation costs. Relations with supplier To construct a strong relation with suppliers the Airline companies must emphasis by setting long-term contracts. Such relations will be beneficial since this will keep them in the safe side even if there was any change in the pricing strategy in the future as there is a contract between them. 3. D External Environment PEST Analysis for Emirates PoliticalPolitical situations that affect the airline industry will be mainly wars and terrorism. For instance, due to the terrorist activities in different areas of the globe, namely in USA, Palestine, Iraq etc made these areas unpleasant for not just tourists but businessmen to travel. Economical One of the factors following the success of any airlines is to have the most sophisticated airports which are facilitated with cutting edge technologies to meet customer’s requirements. UAE has major plans on investing to develop such international airports in Abu Dhabi and Dubai. The benefits are to enhance the economical growth, reduction on oil revenues, to increase the number of tourists plus thereby driving profits to airline firms. Social The population of the world is shooting at high rates. Thus the social factors also increase. For instance, the population is expanding in UAE, this there is because UAE is a multicultural country. As the expatriates number in UAE increase, the profit obtained by the airline company also increase. Technological New technologies affect this industry in negative and positive manner. For example, the teleconferencing reduced the necessity for face to face business meetings. This reduced the number of businessmen traveling and hence the purchase of business tickets. 3. E Internal Environment SWOT analysis for Emirates Strengths ?Member of Arab alliance ( Arab Air) ?First Airline Company to offer Internet booking with various features and options. ?Self-Check in facility for customers in Dubai and partner airports. ?Long-haul flights Dubai to New York ?Worlds largest purchaser of Airbus by 2012 , booking 45 Airbus air crafts. ?Increasing employees devotion to work by providing training , rewards and performance analysis. ?Official sponsor of FIFA World Cup 2006. ?Skywards Miles FFP shared with many airlines including Sri Lankan airways Weakness Huge investment to purchase air planes and implementing latest technologies there is high amount of operational cost. ?Emirates airlines fares are higher than traditional airlines. ?No global alliance membership for Emirates Airlines No permission to operate in Abu Dhabi , capital of UAE Opportunity ?UAE ‘s higher per cap income ?Government is disposing money to develop regional airports. ?High forecasted growth rate for UAE tourists ?Growth on population and internet usages lighten World and Dubai makes room for opportunity. ?Dubai Air shows helps to promote regional aviation industry. Threat Might face losses of around 5 billion due to soaring oil prices ? Aviation security expenses and insurance will also increase operational expenses of airlines industry. ?Low cost carriers are another threat for traditional airline operators. ?Information security vulnerabilities poses danger to electronic ticket system ? Natural disaster and acute diseases affect tourism In a nut shell, Emirates Airlines has strengths like new technology, such as e-ticketing and self check-in services. An evident weakness is the elevated prices of Emirates due to its huge investments in ordering aircrafts. Although it has opportunitie s like investments in Abu Dhabi airport there are many threats are concerning it, such as increase of oil prices, low cost airlines and the spread of killer diseases. MARKETING PLAN 4. A Target Market Over the last few years, Emirates Airlines is one of the air carrier, which barely felt the economic and airline down turn. Emirates Airlines is one of the airlines, which hardly felt the economic and aviation down-turn of the last few years. Emirates airlines market segment is divided into three major categories of customers 4. A. 1 UAEs Tourism and Business segment Customers Dubais emergence as a regional business and tourism hub has provided emirates airlines plenty of room for growth and has fuelled regional air passenger traffic. The recent freehold ownership law has been a major reason for the attraction of tourists and business communities. Dubai aims to attract 15 million visitors by the year of 2010, the ruler of Dubai has emphasized about this on his strategic plan for the emirate of Dubai. The growth of the region especially GCCs is now started stimulating tourism and business sector and providing room for local airlines to further grow. According to World Travel and Tourism Council (WTTC) Middle East accounted for around 2. 4 % global travel and tourism activity in 2006, forecasting a growth of 5. 9 % for the coming years. Emirates should plan to take advantage of this boom for increasing their passenger traffic. 4. A. 2 Expatriates in UAE UAE worlds 5th largest Crude Oil exporter and Dubai worlds fastest growing city has created huge demand of skilled and unskilled workforce to feed its booming economy and emerging labor market, the highly paid labor market is a major attraction for the various work force around the world. The overall expatriate population of the country equals 80% of its total population; the national emirate population is 20% of the total population. United Arab Emirates has got large amount diverse populations in the Middle East. As per the 2006 censes the total population of UAE is 4. 2 million consisting of the national emirate(20%) , other Arab and Iranian (23%) , South Asian (50%) and other (8%) constituting Westerners and east Asians. The diversity of this population enables emirates to plan their route all around the world; emirates have reached mutual agreement with almost all the national authorities around the world to operate in. Dubai operates in an open sky policy, which allows any carrier to compete with Emirates airlines. 4. A. 3 Transit passengers Dubai is the operational hub for Emirates airlines, the best positioned connection point between Europe and Asia/Australia has supported the growth of emirates airlines. Emirates airlines has been using this connection point in favor of promoting their business especially transit passengers, the well established and marketed wide range network enables Emirates Airlines to prosper in this particular segment. Emirates airlines presently operates 87 cities in 59 nations around the world (still growing). Additionally to accommodate the growth in the sector Dubai airport authorities are invested $4. 1 billion in the expansion of Dubai Airport, The Fly Emirates caption is well known to the world and attracting customers from around the world. 4. B Intended Strategies Airline industry achieved in the mature stage and there is a tough competition between various operators. According to the analysis of external and internal factors each airlines uses offensive strategies to secure their position on market. Emirates adopts below marketing strategies to operate business efficiently. 4. B. 1 Market Penetration (Improving In-Flight Services) Business focuses on selling existing products to existing markets drives growth strategy for Market Penetration. 1)Retain and boost market share of Emirate airlines product and services 2)Protect market dominance of Emirates airlines existing markets. 3)Driving out competitors by restructuring mature market. 4)Enhance usage of existing passengers Enabling passengers to make voice and data call over aircraft’s telecom system Tele-communication is vital element in everyone daily life, So communicating with others while on airplane would be very good value added service can provide by Emirates Airlines. This can be done by adding some infrastructural changes on aircraft to communicate and partnership with telecom provider who can assist deploy. Currently Emirates uses high expensive tele-communication method to make voice calls and internet, instead can deploy new system to make voice and data calls from traveler mobile phone via trusted telecom providers. Passenger’s mobile phone should be beam signal to the ground satellite system and from Immarsat which is already installed on most of the Emirates airplanes. Similar service, â€Å"On Air† is being developed by Airbus SAS and air transport IT service provider SITA. Early of this year British carrier BMi and TAP-Air signed on to offer OnAir’s voice and text messaging services for European flights. 4. B. 2 Market development: (Extending New Routes) Deploying current services into new markets where company seeks to sell its products into new areas. Possible way to achieve this strategy by launching existing services into new geographical area or new market segments. Emirates Airline’s objective is to build up Dubai into a widespread aviation center that will finally serve as an important universal long haul hub. It provides an alternative to the traditional European airline hubs like Heathrow Airport (London), Charles De Gaulle (Paris) and Schiphol (Amsterdam). The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight into events like the Dubai Shopping Festival, hoping to attract more visitors to the city. Adding new routes and destinations are suggested , especially there is growth in UAE tourism. Major regions are not operated by Emirates Airlines and have to extend some of the destination world-wide (especially attractive areas) As always, the airline conducted road shows and press conferences to announce its entry into a new city. These events allow travel agents, tour operators and local airline personnel in contact and gain information about Emirates’ new routes, holiday packages and other benefits. After establishing a route to the country’s economic hub – Shanghai – the irline offers passengers a chance to visit the epicenter of China’s political and cultural activities. It is China’s richest city in terms of historical value and has a heritage that dates back over 3000 years and houses marvels as the Forbidden City, the Great Wall of China and the Ming Tombs The success of Dubai as an intercontinental hub has been facilitated by airlin es such as Emirates. The geocentric nature of Dubai has become incredibly important. Now there are hardly two points on the globe where it is not logical or possible to use Dubai and connect any two cities, and usually it is a pretty direct route. . B. 3 Product Development (Private Suite) Introducing new services into existing markets implies product development. This strategy involves the development of fresh competencies and requires business to expand customized services which can apply to current markets. Since Dubai is a hub for all international business travelers this is high time to introduce new product to cater top level business executives. Imagine the CEO of multi-national company makes lengthy overseas journey to attend a board meeting that could have a major impact on the company financials. Of course, company wants CEO to be top of his game, rested, refreshed, relaxed and ready. The cost of CEO’s air travel is doesn’t seem so expensive after all. That’s why Emirate Airlines introduce high quality first class private lounges to attract business travelers. This premium class private suite would be fully outfitted with personal storage, coat cabinet, desk and individual mini bar. Long seat reclines to become fully horizontal couch and the 21† wide screen entertainment over 500 channels. Exceptional level of personal services including a la-carte gourmet cousins and wide-ranging wines provided by specially trained multi-lingual cabin crews are the other value addition for this product. 4. B. 4 Diversification: (Low-cost carrier) Diversification is a strategy, where business sells new services into new market segments. Diversification is more risky strategy due to limited experience on particular new market areas. After the success stories of European low cost carriers, Middle East operators also started eyeing to explore new marketing concepts of Frills-free fly. The global low cost carrier sector is growing at more than three times the average industry global rate, with just under 50 million seats on 342,000 LCC services offered worldwide in January 2007, up 17% and 15% year-on-year, respectively. Low cost carriers are airlines that offer lower fares than traditional network airlines by eliminating certain complementary passenger amenities generally offered by traditional airlines. The key opportunity for low cost carrier lies in passenger fare elasticity, low air transport penetration rates and substation of traditional modes of low-cost transport such as trains and buses. Air Arabia dominates exclusively to this low cost carrier service in UAE, Emirates Airlines must decide how to respond this threat posed to the large expatriate market in UAE. Among the options considered there is scope to introduce low-cost subsidiary of Emirates Airlines. Emirates Airlines be supposed to diversify slightly from current marketing objectives to acquire low cost air travel market share and to retain its customer base of UAE expatriate market. This can be done launching new subsidiary to cater budget airline market. Key routes should be according to the high demand and large number of expatriates home country like Egypt, India and Pakistan. Under the arm of Emirate Airlines, new budget airline subsidiary has to introduce to new Al-Makthoum Inter-national Airport being constructed in Jebel Ali, located on Dubai border. This will provide residents of Dubai and Northern emirates enhanced travel option to neighboring destinations. Emirates Airlines is placing lease order of for 200 aircraft and to be operational by 2009. The carrier is expected to use Airbus A320 or a Boeing 737 on lease basis for the first few years prior to acquiring ownership status. Similar practices already succeeded the case of Kuwait airways and they implements the strategy of modifying marketing mix by beginning a low-cost carrier called Al-Jazeera in order to enhance its passenger base and loyalty and boost in sales. Business strategy over Ansoff’s growth matrix Ansoff’s product/market growth matrix provides for a business tends to grow depend on whether it sells new or current services in new or current markets. New products and new markets could relate to current products and current markets or may possibly distant and discrete. The result from the Ansoff’s product/market matrix is chain of recommended growth strategies that set the road of business strategy. Figure: Ansoff’s growth matrix EVALUATION After marketing plan is implemented, it should be evaluated. Evaluation entails gauging the extent to which marketing objectives have been achieved during the specified time period. Below table demonstrate effectiveness of marketing strategies and counter-measure to improve/replace current plan. Improving In-Flight Services Success criteria of deploying a system to allow passenger to use their mobile phones to use voice and data communication is to increase market penetration. It can be measured in terms of voice and data usage and growth of market penetration. There is not corrective action plan if it fails to respond. Extending new routes New destinations are implemented to achieve market development. Flight occupancy is the best way to measure result of this strategy. It needs to re-discover new destination if the flight occupancy level is lower than expected. First Class Private Suites It’s a new product of Emirates Airlines and can be measured the success of the product launch. Quantitative measurement of this product would be number of booking or occupancy. If it fails to respond, corrective plan is to reduce the price of ticket but again this is not price sensitive product and cannot be achieved by price reduction. Budget Airlines Success criteria would be capturing new customer base for the airline . Since its separate operating entity we can gauge financial results of operating profit would be good measure to evaluate the success of budget airline subsidiary. Effectiveness should be identified through external marketing auditor or agencies. A market audit helps management allocate marketing resources efficiently. Market audit should be comprehensive, systematic, periodic evaluation of the objectives strategies, structure and performance of the marketing organization. IMPLEMENTATION PLANS BUDGET Strategy # 1 (Market Penetration) Strategic Program Deployment a system to passenger to make voice and data call from their mobile phones Implementation Tasks Technical Study Feasibility Study Partnering strategic alliance with telecom service providers. Installation of system on aircrafts Marketing concepts to the audience Responsible Chief Technology Officer Vice President – Finance General Manager – Marketing Time Scale New service launch would be 1st January 2009 Cost Factors Approximate Budget 150,000 for each aircraft Marketing Budget 150,000 Strategy # 2 (Market Development) Strategic ProgramOperating new routes and destinations Implementation Tasks Researching market gap to operate new routes Feasibility Study Partnering hotels and tourist institutions at new destinations Partnering strategic alliance with local airports to operate Marketing new routes to the target market Responsible Vice President – Finance Vice Present Operations General Manager – Marketing Time Scale Four new routes are added every quarter starting from January 2009 Cost Factors Additional capital investment for new aircrafts USD 200 million Marketing budget for each route 0. 5 million Strategy # 3 (Product Development) Strategic ProgramIntroducing new First Class Private Suite Implementation Tasks Technical Study Feasibility Study Installation and modification of aircraft’s onboard faclilities Marketing concepts to the audience Responsible Chief Aircraft officer Vice President – Operations Vice President – Finance General Manager – Marketing Time Scale New service launch would be 1st January 2009 Cost Factors Approximate Budget 300,000 for each aircraft Marketing Budget 150,000 Strategy # 4 (Diversification) Strategic ProgramLow cost carrier subsidiary Implementation Tasks Market Study Feasibility Study Leasing and buying used aircraft for operations Deploying new set of human resources for this subsidiary Developing Marketing force for the new target customers Marketing concepts to the audience Responsible President Chief Executive Officer Time Scale Mid of 2009 Cost Factors Approximate Budget USD 500 million Conclusion Traveling around the world will always remain as a special interest in the hearts of the people. Hence they are and will be in search for the best for themselves. This will increase the need for better safety as well. Hence it becomes the responsibility for the airline company to deliver their best in terms of services security to their customers. Emirates airlines have always been on top of the airlines list in the UAE. We know UAE is a country with different ethnic groups, and Emirates is the only airline in the country which suits these various cultures. But today as the number of the airline company is increasing there is immense pressure on Emirates airlines to keep up their fame and glory. A strong strategy has been studied and adopted to put words into action. Therefore Emirates with its unique qualities, untiring services and promising strategy will be able to improve in delivering the best efforts in a country like UAE having a mixture of different cultures hence keep their motto fly high! Bibliography Anon. (2005)Emirates expands self check-in service. Ameinfo. 17 Oct. 2005. The ultimate Middle East business resource. 21 Dec. 2005 Available from ameinfo. com/70067. html [Accessed 8th June 2008] Anon. (20050 Emirates e-ticketing network grows rapidly. Ameinfo. 27 Oct. 2004. AME Info FZ LLC. 20 Dec. 2005 ameinfo. com/48088. html[Accessed 8th June 2008] Shakir Hussain (2008) ‘Economic Success of Dubai as hub is going to grow’ [online][n. p] Available from http://archive. gulfnews. com/articles/08/06/06/10218851. html [Accessed 8th June 2008] Anon. [n. d] Ansoff’s Product/Market matrix [Online][n. ] Available from http://tutor2u. net/business/strategy/ansoff_matrix. htm [Accessed 8th June2008] Richard Backer(2008) Review : Emirates First Class [online][n. p] Available from ameinfo. com/158791. html [Accessed 8th June 2008] Christina Valhouli (2004) The very best in First Class service[online][n. p] Available from msnbc. msn. com/id/6460432/ [Accessed 8th June2008] PARSIPPANY (2006) RAK Airways Selects aiRESâ„ ¢ Passenger Services System For Reservation And Departure Control Functions Innovative Technology Will Provide Greater Business Flexibility to New Airline [online][n. ] Available from travelport. com/en/media/pr/show_release. cfm? id=189 [Accessed 8th June 2008] Anon. [n. d] RAK Airways takes off on inaugural flight to Dhaka[online][n. p] Available from zawya. com/story. cfm/sidZAWYA20071129092225 [Accessed 8th June 2008 Anon. [n. p] The Emirates Story [online][n. p] Available fromhttp://emirates. com/us/english/about/the_emirates_story. aspx [Accessed 8th June 2008] Anon. [n. p] About Air Arabia [online][n. p] Available from airarabia. com/about-airarabia. tml [Accessed 8th June 2008] Anon. (2005) Emirates airlines $15bn plane order. BBC News. 14 Dec. 2005 Available from http://news. bbc. co. uk/1/hi/business/1637284. stm [Accessed 8th June 2008] Anon[n. d] Middle East Low Cost No Frills Airlines[online][n. p] Available from attitudetravel. com/lowcostairlines/mideast/ [Accessed 8th June 2008] Anon. [n. d] â€Å"Aviation makes up 15-20% of GDP in UAE† [online][n. p] Available from http://findarticles. com/p/articles/mi_m0CWU/is_2005_Dec_29/ai_n15976826 [Accessed 8th June 2008]

SWOTT Analysis Paper and Table Essay Example | Topics and Well Written Essays - 1500 words

SWOTT Analysis Paper and Table - Essay Example We intend to amplify our business by using greener alternatives whenever possible, for example: Moreover, it is also important for us to be seen in the public domain making a difference. Therefore we will actively work with various local environmental organizations, such as, Miami Green Commission. Over the past five years, there has been an increasing awareness regarding work life balance, mainly due to the rise of dual income families, but also due to flexible working practices affecting quality time spent as a family unit. Customers are influenced mainly by price and convenience, however, information is not readily available in the public domain, hence, shopping for ‘best’ bargains is hampered and reduced to what is available locally in the high street. When surveyed, given a choice of alternatives within the same price bracket, 68% of consumers would choose a greener alternative method of dry cleaning. 82% of consumers had little brand loyalty and could not name the dry cleaning company they used. Therefore, they have considerable power as switching costs are minimal, and the perceived ethical rewards are substantial. Currently, 97% of dry cleaners operating in Miami offer traditional Perc dry cleaning. We also feel that the dry cleaning industry thus far has been slow to make people aware of what is on offer in the industry, this in our view, gives us a considerable advantage. Currently there are few suppliers of alternative solvent machines. This seems to give the suppliers a certain degree of power. However, machines are extremely reliable and have a lifespan of almost ten years, thus, limiting the interaction with the supplier. Also, solvents are available from various companies but, levels of usage are not high and their prices have remained static for numerous years without any gaps in supply. Potential start up costs are relatively low

Ancient Chinese Contributions Essay Example | Topics and Well Written Essays - 750 words - 2

Ancient Chinese Contributions - Essay Example Among of these ancient Chinese inventions or contributions include the movable type printing, toilet paper, porcelain, harnesses for horses, ship’s rudder, deep drilling, iron pillows, seed drill, compass, and row planting (Listverse Com, 2009, 207-210). Of the identified Ancient Chinese inventions or contributions, the four most ingenious or innovative inventions are the movable type printing, compass, porcelain, and toilet paper. The movable type of printing could be the most useful invention or contribution from the ancient Chinese, specifically from the Song Dynasty. History has a proof of how printing has evolved during the ancient times of Chinese in which, the first printing has produced a printed book from full-page woodcuts. Innovative approaches were tried back then to improve the quality and time of printing. Bi Sheng is one of the person who has developed innovations in the existing printing set up and has made reusable and typesetting techniques to clay-fired char acters (Listverse Com, 2009, 210). Due to its authenticity, the technology was not perfected until 1450s and after the emergence of metal type printing in 1490s. Without the printing technology that was brought to us by the ancient Chinese, historians might not have relay to us historical events, cultures, and customs which were attributed to ancient Chinese and other races. In addition, the discovery of printing technology has been very useful in the transfer of knowledge and in communication among nations. During the feudal period, the invention of a Chinese maritime compass have also been of great help in aspects of travel, exploration, and barter (exchange of goods). Sea explorers have adapted the use of compass at sea during 10th or 11th century to find the countries with rich number of resources or spices (Pelt & Matthews, 2010, 37). It has also been used for on land as a divination tool and as a direct finder. Unaware of the scientific breakthrough which this ancient inventio n has created, compass is ingenious to the ancient Chinese as it has served the foundation for thermoremanence technology. Because of the continuous innovations for the development of compass, ancient Chinese mariners has produced thermoremanence needles to replace lodestone spoons. In addition, the discovery of compass has paved the way for meeting other nations that could help in the exchange of goods, improvement of geographical knowledge, and enrichment of culture. Meanwhile, porcelain could not only be one of the most useful inventions or contributions but the most visible reflection of ancient Chinese influences. Porcelain was invented during the time of Sui Dynasty (581-618 AD) and was made from a mineral compound which was known for strength, translucence, and beauty (Listverse Com, 2009, 209). Chinese porcelain has been valued for its uniqueness as a very specific kind of ceramic was produced by extreme temperatures of a kiln. Back then, ancient Chinese used porcelain for c rockery purposes; but now, it is often used for aesthetic purposes as the beautiful cravings or inscriptions on the porcelain reflect the rich cultural arts of ancient Chinese. In addition, porcelain is also used as a material in the bathroom and in crown replacement for natural teeth in dentistry. Without this beautiful and artistic invention or contribution, pottery would be known to the world and the materials for bathroom or dentistry purposes would not be

Students Preference of Theory or Practical Teaching Methods in Essay

Students Preference of Theory or Practical Teaching Methods in Orthodontic Postgraduate Education - Essay Example Due to the significance of the projected theme, an educator from New Zealand, Neil Fleming, designed a survey called VARK (Visual, Aural, Read/Write, and Kinesthetic) in 1998. The purpose of the study was to evaluate the most preferred teaching technique of dental undergraduates and to illustrate any important distinction amongst the group of students. 31,243 respondents were interviewed regarding VARK preferences. The outcome of the research revealed that there were major divergences in students’ preferences for a particular teaching style. Overall, dental students preferred practical (kinaesthetic) learning to theoretical (aural) learning. The distribution of the scores also demonstrated preference for teachers who adopted well-planned practical teaching styles and assisted student note-taking throughout the teaching sessions. This case study will consider how these practices have impacted on teaching practices within the field of dental education. The paper will also report the outcomes of a small-scale survey of learning preferences of postgraduate orthodontics students and make recommendations for future teaching practice. Table of Contents Introduction 4 Problem Statement 5 Literature Review 6 Research Methodology 10 Data Collection Process 10 Distributed Questionnaires 11 Data Analysis 12 Validity and Reliability of the Case Study 12 Results 12 Discussion 15 Conclusion 18 Introduction The most important challenge facing dental instructors is the improvement in the quality of learner experience within the programme of study and educational surroundings. In undergraduate dental education, informative and scientific teaching is compressed into a span of four years sometimes even less (Bertolami 2001). This time span includes both theoretical and clinical practice which is a prerequisite to complete for successful graduation (Robotham n.d.). Although the incorporation of scientific approaches in the field of clinical practice is a fundamental aim of a ny dental course, learners often recognise that the secret for success in training is to pass the science classes by adopting rote learning and memorization approaches in addition to understanding the significance of this education when put into practice (Jordan, 2005). Bertolami (2001) has suggested that one of the most important reasons why students get frustrated with their programme of study was the lack of correspondence involving the learning (content) and the instruction delivery (form). While a considerable number of dental students had a preference for various learning techniques, most relied almost exclusively on the lecture as their primary means of information delivery. Teaching topics using lectures can be essentially passive for the learner and didactic approaches support rote memorization and note-taking (Biggs, 2003). It is essential for dental teachers to recognize that students differ from one another and what oftentimes differentiates them is their diverse approac hes to learning and knowledge retention. Adhering to all these factual revelations, this case study explores the preferred teaching technique of postgraduate orthodontic students at King’s College London orthodontic program using questionnaires as the method for data collection. This research question will serve the purpose

Study Of The Foregrounding Theory English Language Essay

Study Of The Foregrounding Theory English Language Essay 1. Introduction The term Stylistics has been for a long time associated with literary criticism, and stylistics has been considered as a branch of literary criticism. The authors style was the major theme of this field of study. Later on, the focus moved from the study of the authors style to how meanings and effects are produced by literary texts. Thus, there was a critical need to change the field from a branch of literary criticism into a field on its own. Although stylistics has focused on literary works as its raw material of scrutiny, this does not underestimate the importance of stylistics in non-literary texts. Moreover, it is difficult sometimes to draw a clear line between literary stylistics and linguistic stylistics (Jeffries and McIntyre, 2010). In fact the distinction between the two is not the material in of their study, rather than in the objectives of the study. Literary stylistics in this case is concerned with using linguistic techniques to assist in the interpretation of texts, w hereas linguistic stylistics is about doing stylistic analysis in order to test or refine a linguistic model in effect, to contribute to linguistic theory. (Jeffries and McIntyre, 2010: 2). Also, Stylistics depends so much on theories and models from other fields more than it develops theories of its own. It is a combination of many sub-disciplines of linguistics, and other disciplines, such as literary studies and psychology, drawing upon these (sub-) disciplines but not seeking to duplicate or replace them. Based on such disciplines, Stylistics has started as a distinguished field of study which has its own theories and principles. Among these theories, foregrounding theory, which is the subject matter of this paper, has received a special interest from stylisticians. The term refers to specific linguistic devices: deviation and parallelism devices. These devices are usually used in literary texts in a functional and condensed way. They support the possible meaning of the text, i n addition providing the person who reads with the possibility of aesthetic knowledge. According to the theory of foregrounding, literature by employing abnormal forms of language breaks up the readers routine behaviour: commonplace views and perspectives are replaced with new and unexpected insights and sensations. In this method literature keeps or makes individuals conscious of their automatized actions and preconceptions. This paper discusses the foregrounding theory in detail. The paper is organized as follows: first of all, there is a detailed discussion of the origin and historical background of the theory. The Greek, Russian, and European effects on the theory will be discussed. The discussion will move to focus on the principles and assumptions behind the theory. Foregrounding principles of strikingness, effectiveness, time-consumption and universality will be discussed in detail. Once these principles are discussed, devices of deviation and parallelism, which are the main pillars of foregrounding theory, will be discussed and their relation to foregrounding effects will be explained. Once foregrounding devices are discussed, attention will be paid to obvious advantages of the theory in general. Although this theory is a powerful one, it is not surprising at all to find some problems in the theory. These problems will be discussed and possible answers offered to them in literature will be considered as will. Finally, conclusion will be drawn and recomm endation will be offered according to the discussion of the theory in general. 2. Foregrounding Theory With the rapid development of language analysis in the twentieth century, stylistics has come to the view as a powerful discipline which has its own theories such as, Foregrounding Theory, Text World Theory and Schema Theory. The general aim of this discipline is to look at the formal features of a text and find out their significance for the interpretation of that text. Stylistics started with much emphasis on the analysis of literary texts, and then the focus shifted to both literary and non-literary texts (Jeffries and McIntyre, 2010). Irrespective of the type of the text, it remains the raw material of stylisticians. Among the various stylistic theories, foregrounding theory is the most common and powerful one in the literature. The term is very general to the extent that it resists definition. However, many stylisticians have tried to define it. For example, van Peer and Hakemulder (2006) say that the term refers to specific linguistic devices, i.e., deviation and parallelism, that are used in literary texts in a functional and condensed way. Under their definition, such devices can help to add a specific meaning to the text and provide the reader with aesthetic experience. Van Peer and Hakemulder (2006) also tried to show that foregrounding generally means new information contrasted to old information in the text that forms a background against which the new meaning to be understood by the reader. Others restricted its definition to the literary side of the theory. Shen (2007: 169) argues that this theory assumes that poetic language deviates from norms characterized the ordinary use of languag eà ¢Ã¢â€š ¬Ã‚ ¦and that this deviation interferes with cognitive principles and processes to make communication possible. In the same way, Martindale (2007) points out that there are two types of foregrounding. The first type is parallelism which involves repetition while the second type of foregrounding is deviation which is related to the use of specific devices in unusual ways. Similarly, van Peer and Hakemudler (2006) show that deviation is a poetic license to the writer who is exceptionally allowed to deviate from normal rules and expectations surprise the reader and give him a beautiful literary experience. The best examples of deviation would be metaphors, ungrammatical rules, paradox, and so on. Examples of parallelism, on the other hand, would be various forms of figures of speech such as, rhyme, assonance, alliteration, and so on. Such claims about foregrounding make it the opposite of automatization. While automatization schematizes an event, foregrounding breaks this sc hematization and creates a special kind of meaning (Miall and Kuiken, 1994). The roots of this theory go back to the Greek Antiquity. Specifically, to the great philosopher Aristotle who emphasized the use of devices and their importance for foregrounding (van Peer, 2007; Martindale, 2007). Aristotle (ca. 335 BCE, cited in van Peer and Hakemulder, 2006) argues that literary work should be distinguished from other works through the use of strange words, metaphors and unfamiliar terms. Thus, foregrounding started basically as a theory of literature in the Greek philosophy. Later on, Russian Formalists and Czech Structuralists emphasized the importance of foregrounding in literature. According to Martindale (2007), foregrounding in that stage was so much related to novelty. The Russian and Czech theorists were in struggle for maintenance of change in literature. For instance, the Russian Formalist, Shklovsky, points out that the purpose of art is to present the unfamiliar objects in a sophisticated unfamiliar way so that the perception of such objects will be re newed and refreshed in the eyes of the reader (Miall and Kuiken, 1994). Unless this change is continuelously preserved, literature will die. Therefore, foregrounding was the only hope to keep literature alive. Similarly, foregrounding in English literature and stylistics has been used with different meanings. Van Peer and Hakemulder (2006) show that foregrounding in English can refer to a prominent interest that a reader might assign to something in a text during the process of reading. Such prominence is resultant from a special use of some devices located in the text itself. Foregrounding may also refer to analytical tools used to evaluate texts and show their literary, historical and cultural significance. Therefore, the emphasis has always been on foregrounding in literature rather than foregrounding in other genres. So far, discussion was about the theoretical account for foregrounding, yet we have not given any example. To understand what is meant by foregrounding, consider the following example that was planned by Miall and Kuiken (1994). In their discussion of foregrounding in literature, they presented a segment of a story called the Dark Walk: It is a laurel walk, very old, almost gone wild, a lofty midnight tunnel of smooth, sinewy branches. (p392). Through the alliteration of [l] and [s] sounds in the sentence and the metaphoric use of midnight and sinewy, Miall and Kuiken claim that foregrounding passes through three stages. First, defamiliarization which is present in the use of unfamiliar linguistic features which strikes and captures the eye of the reader. Second, such unfamiliar linguistic features forces the reader to slow down and allow time for the feelings arouse by alliteration and metaphor to appear. Third, such feelings create a rich beautiful image of the dark walk in the min d of the reader. To summarize this section, we can say foregrounding is a powerful theory that has started in the Greek philosophy, developed by the Russian and Czech theorists, and flourished in the current century. This theory is based on breaking up rules and norms by implementing devices of deviation and parallelism, yielding an aesthetic experience in the mind of the reader. 3. Principles of the Theory Although it is difficult to delimit the principles and assumptions that underlie the foregrounding theory, this section discusses some general notes which can be considered as basic to the theory in general. Foregrounding and strikingness It is always reported that foregrounding causes defamiliarization especially in literary texts (Miall and Kuiken, 1994; van Peer, 2007; van Peer and Hakemuilder, 2006). Defamiliarization, in turn, strikes the reader because he finds the unexpected. Thus, the way new ideas introduced captures the mind of the reader and triggers his attention. Foregrounding is affective Besides inducing strikingness, defamiliarization helps to evoke the feelings of the reader. Miall and Kuiken (1994: 393) argue that, although available evidence is indirect, it does suggest a relationship between the defamiliarizing effects of foregrounding and the emergence of feeling. Once a reader encounters an unfamiliar text, special area in the mind which is responsible for affect is intensified. Foregrounding and time Since foregrounding texts are striking and evocative, they should take longer time for processing and comprehension. For example, when a reader finds verbs ellipsis or grammatical inversions, he needs much more time to figure out the meaning of the sentence. Also, the use of figurative devices such as metaphors and similes triggers the reader imagination and intensifies his feeling. At this stage, the reader will resort to other similar texts or experiences he has encountered in his life which, in turn, prolong the process of reading. Miall and Kuiken (1994: 395) point out that, Since foregrounding often occurs in clusters of closely related phonetic, grammatical, and semantic features, the sheer density of the processes by which refamiliarization occurs suggests that it takes time to unfold. Foregrounding is universal If foregrounding is striking, affective and time-consuming, are such foregrounding effects universal or related to specific type of individuals? In other words, do foregrounding effects occur in highly trained and sophisticated readers? In fact, many stylisticians have discussed and offered an answer to such question. Van Peer (1986) conducted a study on a group of people for this purpose and he found out that foregrounding effects are present among different readers irrespective of literary background. He found that readers responses are affected by deviation, and deviation makes readers process the text more slowly which, in turns, leads into aesthetic appreciation. Similar observations were reported by Miall and Kuiken (1994) who conducted a study on four groups of readers. Miall and Kuiken were interested in testing how foregrounding is indicator of reading times and readers judgments of strikingness and affect. In conclusion, they found out that the aforementioned effects are pr esent in all groups independent of readers backgrounds or interests. Thus, readers with general linguistics skills and backgrounds will find foregrounding texts striking, affective and challenging. However, none can deny such effects will be higher with people of higher literary background. Also, many questions remain under-researched in this theory. Fore example, when readers concentrate on the way the text is written rather than its content, is that a matter of convention in general or a special property of the text? To put it differently, do readers read literary texts slowly because they already think that literature needs more time to be processed? Or is it a property of foregrounding in general irrespective of the text type or genre? In summary, foregrounding is striking, affective, time-consuming and universal. It surprises the reader by violating the rules. Such violation triggers his feelings and requires much more time to understand and process the text which in turn forces the reader to focus on the way the text is written more than the content. Finally, such effects are claimed to be universal irrespective of the background or literary experience of the reader. 4. Foregrounding Devices Linguistic devices are the main pillars of foregrounding theory. They are the tool which is wonderfully manipulated by writers to produce a piece of art. These devices help the writer to express his ideas in a special way, adding some music to his words or giving an image that stimulates the imagination of the reader. Generally, the foregrounding theory is based on two types of devices: devices of deviation and devices of parallelism (van Peer and Hakemulder, 2006; Shen, 2007). The former refers, as the name indicates, to breaking up rules or expectations. What you expect is not what you read or listen to. Following these devices, the writer attracts his readers attention because when they hear something unexpected, they will look for clues to know what is going on. Devices of deviation include: neologism, metaphor, ungrammatical sentences, archaisms, paradox and oxymoron. Devices of parallelism, on the other hand, are also called figures of speech. They generally involve repetitive and contrasted structures. Thus, some parts or syllables of the word verbal configuration is repeated or contrasted, leading to foregrounding effects on the perception of the reader. The rest of this section sheds light on the main devices used in foregrounding theory. 4.1 Devices of deviation Metaphor: it is defined as, The figure of speech in which a name or descriptive term is transferred to some object different from, but analogous to, that to which it is properly applicable; an instance of this, a metaphorical expression (Oxford English Dictionary). As this definition indicates, metaphors involve a mapping between two conceptual domains which are somehow related to our perceptual system. Thus, a metaphor involves a mapping from a source domain into a target domain. Shen (2007) argues that as far as foregrounding involved, mapping should be characterized by deviation via a relation between two remote concepts, i.e., Education is a ladder. Simile: it is a comparison of one thing with another, esp. as an ornament in poetry or rhetoric (Oxford English Dictionary). Similar to metaphors, similes also involve two nominal expressions. One of them is a source and the other one is a target. The two expressions are usually linked via linkage expressions such as like or as. In foregrounding theory, similes should involve deviation as well, i.e., Education is like a ladder (Shen, 2007: 171). Thus, the linkage is between two remote concepts, usually from more to less accessible object. Such simile is called canonical simile. However, if mapping is from less to more accessible object, this simile is called non-canonical simile, i.e., A ladder is like education (Shen, 2007: 171). Shen argues that foregrounding often depends on non-canonical similes. Oxymoron: A rhetorical figure by which contradictory or incongruous terms are conjoined so as to give point to the statement or expression; an expression, in its superficial or literal meaning self-contradictory or absurd, but involving a point (Oxford English Dictionary). Such literary device is frequently used in literature. It is one of the basic pillars of foregrounding theory since deviation is the main feature of this device. Shen (2007: 173-174) makes a distinction between two types of oxymoron: direct and indirect. The former represents a direct antonymic relation between a head noun and a modifier which are extremely opposite poles, i.e., hot coldness. The latter represents a relation between two expressions which are not direct opposite poles, i.e., watery dryness. In these examples, hot is the direct opposite of cold whereas watery is not the direct opposite of dryness. As far as foregrounding concerned, Shen (2007) argues that the indirect oxymoron is much more used than direct oxymoron. Paradox: it is defined as, A statement or tenet contrary to received opinion or belief; often with the implication that it is marvellous or incredible; sometimes with unfavourable connotation, as being discordant with what is held to be established truth, and hence absurd or fantastic; sometimes with favourable connotation, as a correction of vulgar error. (Oxford English dictionary). Similar to oxymoron, this device is central to foregrounding theory because contradiction is the basic feature of paradox. A paradoxical statement makes sense with more thought. Christ used paradox in his teaching: They have ears but hear not. Or in normal conversation, we may use a paradox 4.2 Devices of parallelism Assonance: it is defined as, the correspondence or rhyming of one word with another in the final (sometimes also the initial) consonant, but not in the vowel. (Oxford English Dictionary). Assonance can be described as a vowel rhyme as in the words  date  and  fade.   Alliteration: it is The commencing of two or more words in close connexion, with the same letter, or rather the same sound. (Oxford English Dictionary). Alliteration is commonly used for emphatic effects. It happens in everyday language in phrases such as tittle-tattle, bag and baggage, bed and board, primrose path, and through thick and thin and in sayings like look before you leap. Therefore, foregrounding theory uses such device to attract the concentration of the reader and emphasis certain points in the text. Antistrophe: it is The repetition of words in inverse order. (Oxford English Dictionary). For example:  In 1938, Hitler occupied Austria without warning. In 1939, Hitler invaded Czechoslovakia without warning. Later in 1939, Hitler invaded Poland without warning Rhyme: it is defined as, Agreement in the terminal sounds of two or more words or metrical lines, such that (in English prosody) the last stressed vowel and any sounds following it are the same, while the sound or sounds preceding are different. (Oxford English Dictionary). In poetry, the most common sort of rhyme is  end rhyme that occurs at the end of two or more lines.  Internal rhyme  happens in the middle of a line In conclusion, devices of deviation and parallelism are very central to the foregrounding theory. They are the main tools which should be manipulated by the writers to attract the attention of the reader and make him feel appreciate the experience of the text. 5. Advantages of Foregrounding Theory If foregrounding theory is very powerful in the literature of stylistics, what are the advantages of the application of such theory? Can foregrounding be practically useful? Or is it just a descriptive theory? This section discusses some advantages of the foregrounding theory. First of all, foregrounding in general and foregrounding theory in particular are very basic requirements to understand language and literature. Foregrounding as a style is based on a distinction between something and its background. In other words, it is all about making something prominent by making it different. For example, we can make an object in a collection of objects, such as toys, foreground by differentiating it with color, shape, etc. In the same way, we can make a string of words distinguished from others by implying foregrounding devices, such as devices of deviation and parallelism. Thus, foregrounding is a very useful tool in language to affect the readers understanding and appreciation of language. In general, this is the most obvious advantage of foregrounding theory in language and literature. Foregrounding effects are not only restricted to language. This powerful theory can be practically used as a method of language teaching as well. McInyer (2003) shows a detailed description of how foregrounding can used as a pedagogical technique in large-group teaching. Such teaching methodology makes use of internal and external deviation as a means of maintaining the effects of foregrounding throughout the whole lecture course. An example of external deviation is to have two lecturers instead of one in the class so that students will be surprised because such change is unexpected. In this case, knowledge of foregrounding theory is very important for higher education lecturers dealing with large-groups, as it could serve to highlight how the presentation of lecture material can be enhanced, so creating a more effectual learning experience for the student Foregrounding can also be important in translation. If we accept that fact that discourse analysis has its positive effects on translation, we should expect to have similar effects (van Peer and Hakemulder, 2006). Dorry (2008) argues that foregrounding theory with foregrounding since foregrounding theory is so much related to discourse analysis can be applied to discourse at levels of Syntax, lexicon and Phonology. At the level of syntax, foregrounding is defined as the process that involves placing a constituent of a sentence into the focus position so that it becomes more prominent than other parts of the sentence. Naturally, any change in the usual order of words in a sentence will be reflected on meaning interpretation in mind of the reader. In this regard, change can come through deviation from norms or breaking up the rules. Dorry (2008) points out that since translation is a process of text recreation in which translators do their best to communicate discoursal meaning across languages, the way additional or different meaning is created and understood, should therefore also be focused as well from a syntactic-pragmatic angle. This phenomenon which is the locus of foregrounding theory should be have a very careful attention in translation since understanding it can assist to process and perceive meaningful choices made by writers and speakers in the course of communication. Under this claim, translators should be fully acquainted with foregrounding theory and its devices in the source and the target language because translators should always be faithful to both languages. To conclude this section, we have seen that foregrounding is a theory that can be applied many disciplines simultaneously. It is indispensable when we study language as an artistic artifact and how it is perceived by the reader or recipient. Also, foregrounding can be applied as a teaching methodology which is based on unexpected techniques to strike the student. Finally, translators should have enough knowledge of foregrounding effects in the source and target language to stay faithful to the text they are translating. 6. Problems of Foregrounding Theory Foregrounding theory has been the most powerful theory in stylistics. It charmed many stylisticians who devoted their efforts to support this theory. Although this theory has such important position in the stylistics, it is still imperfect. Many critics have mentioned some problems that should be taken into account to render a developed version of the theory. Shen (2007) argues that since deviation in foregrounding is based on the interface of the literary text with the cognitive and communicative principles, and these two types of principles are constrained, deviation should be controlled as well. It looks strange that deviation in foregrounding is not constrained while its assumptions and principles are constrained. Therefore, we need to question the claim of unexpectedness of deviation. In other words, are all types of deviation expected? Shen (2007) discussed some constraints that can be inferred from the devices used in foregrounding theory. A detailed discussion of simile and o xymoron showed that some constraints can be imposed on deviation. However, such conclusion should be carefully considered because foregrounding escapes the routine of everyday language and shake the expectations of the reader by presentation of the unexpected. Thus, how can we constrain the unexpected? And how can we strike a compromise between novelty and constraints? Such questions should be considered when we discuss constraints on deviation. Other limitations of the theory are discussed by van Peer and Hakemulder (2006). The first limitation of the theory is related to the existence of enough evidence that supports the main claim of foregrounding theory; the grounding theory claims that the use of foregrounding devices increases the readers value and appreciation of the text. Unfortunately, this claim has not received enough evidence from research conducted in the foregrounding theory. Another important problem of the theory is the huge vagueness of its terminology. Such a problem is clear when we consider the very often used terms in the theory like estrangement, deautomatization, defamiliarization and foregrounding. Are these terms synonymies or are they different terms? Therefore, the terminology and principles of this theory and its relation to the psychological processes should be fully clarified. More importantly, this theory intersects with the principles and assumptions of other theories and constructs such as Surrealism and Absurdism. Therefore, the boundaries and assumptions should be differentiated from the assumption of other theories (van Peer and Hakemulder, 2006). A problem that has recently been considered in the literature of foregrounding theory is its scope. Some scholars are very fanatic and refuse to include oral or descriptive literature in the domain of foregrounding theory. Hence, they apply the theory to the written texts only, and they neglect oral and video/audio works. Van Peer and Hakemulder (2006) argue that this problem can be solved by integrating the foregrounding theory to the structure and interpretation of the work as whole. To put it differently, a more systematic and coherent version of the foregrounding theory should be developed to cover all genres of literary works. Another problem related to this theory is the distinction between literary and non-literary texts. The majority of literary devices discussed above are reported in literature. Also, the majority of studies reported in stylistics were conducted on literary works. On the other side of the theory, some theorists ((Jeffries and McIntyre, 2010) argue that limiting the scope of foregrounding theory to literary works is a hasty decision because the same devices can be applied to literary and non-literary works such as jokes, advertising and politics. In fact, Mukaiovsky (cited in Miall and Kuiken, 1994) addressed this problem and explained the difference between the two types of foregrounding. Foregrounding may occur in non-literary or everyday language. However such type of foregrounding is not systematic in design. Moreover, the main purpose of such language is communication and foregrounding is so much used. In literary texts, on the other hand, foregrounding is very common, systematic a nd structured. Here, the purpose of foregrounding is to deviate from everyday language and takes the reader to the unexpected to make him enjoy the aesthetic experience of the literary text. A more impressing solution to the problem is presented by van Peer and Hakemulder (2006) who distinguished between two cases of foregrounding: functional and non-functional. Only the former can be seen as literary while later is not a literary use of foregrounding. For example, when a writer uses metaphors or similes in a scientific report, the purpose is not to deviate from the expected and impress the reader. Here, foregrounding is non-functional. In literary use of language, on the other hand, foregrounding is functional and the general aim is to deviate from the expected and present the unexpected To conclude this section, foregrounding theory has its own problems. The scope of the theory should be clearly identified in terms of the text type (literary vs. non-literary) and form (written vs. spoken). Also, its boundaries should be discussed and assigned with regard to other theories and perspectives in the literature. Similarly, abstract terminology should be clarified and fully explained. Finally, deviation, novelty and constraints should have compromised in the course of the theory discussion. 7. Conclusion Foregrounding theory is required for the analysis of literary works and history. This theory yields the best conclusions in textual analysis that it is indispensable analytic methodology to describe the specific features and characteristics of any text and explain the poetic effects on the reader. It can be used in both literary and non-literary works, yet the function is different in each situation. By doing extensive research and exploring its rules and effects in cross-cultural texts, the study of literature and literary works will flourish. Foregrounding device, devices of deviation and parallelism, will lose their important value if they are not developed. Thus, their defamiliarization needs to be under continuous development and replacement. A critical problem of constraints threatens the basic feature of foregrounding which is novelty. Novelty is reached to by violation of rules, and violation is seen here as breaking up everyday routine. Therefore, how can we expect the unexp ected? How can we control and constrain deviation? Such question and enquires should be the main concern of researchers in this field. All in all, foregrounding is the best theory for innovation in literature because it gives unexpected forms of novelty and creativity.

Benjamin Franklin :: Biography Biographies

benjamin franklin Ben Franklin was one of the most amazing men history has recorded. Throughout his lifetime he continued to increase his already genius-level intelligence. He had a high quality of life, was a popular political figure, and he strongly believed in his thoughts, beliefs, and ideas. While he wasn’t perfect, that was what he struggled to attain. Ben’s achievements are very numerous. Apart from being a genius after only 2 years of schooling, his other achievements show that he was an overachiever. Some of Ben’s achievements are literature-based. For example, he printed the first novel published in America. He also started the first circulating library in America. Also, year after year, he wrote and published Poor Richard’s Almanac. Those weren’t his only achievements though. He organized the first hospital, started mail delivery, organized the first "fire company", that is, firefighters; and was a city representative, too! All this is just more proof of him being an overachiever. Because of Franklin’s many inventions and experiments, our lives today are better. Ben made the first copperplate printing press in America, a chair with a built in table for writing, and a chair that turned into a step ladder for his library. He also invented the odometer, a heating unit called the "Pennsylvania Stove", the lightning rod, bifocals, an electricity generator, and the armonica. By experimenting, he proved that dark materials absorb more than light materials, proved lightning was electricity, and did many more experiments with static and regular electricity. He also introduced artificial fertilizer and discovered lead poisoning. We all should be grateful for how he has improved our lifestyle today. Ben’s childhood started out like anyone else’s, but when he became around age 10, he started to become different. He was born in Boston, Massachusetts in 1706. The 15th of 17 children, school was not cheap, so he only got to go for 2 years. He started out making soap and candles, but after expressing that he didn’t like that, he would like to write, he became apprenticed to his brother, James, who was a printer. James wouldn’t publish Ben’s work, so he submitted it under the name Mrs. Silence Dogood. When James found out, Ben ran away to Philadelphia, Where he would marry and live the majority of the rest of his life.

Advantages of Starting Up a Business

Advantages of Starting up a Business * Being your own Boss  Ã¢â‚¬â€œ you can make your own decisions, keep your own time and not have to answer to â€Å"The Boss† * Hard Work & Know How  Ã¢â‚¬â€œ If you are a hard worker and / or have immense industry know how, you may want to benefit from the long hours you do or the knowledge that you have acquired over time. * Financial Independence  Ã¢â‚¬â€œ One day, you may realise your dream of financial independence * Creative Freedom  Ã¢â‚¬â€œ no more restrictions, you can do what you like and have the freedom to work, design, create, build what you think is best – your way! Goodwill  Ã¢â‚¬â€œ you don't have to pay for it (as if your would if you were buying a business) – you get to build it * Location, Premises, Building Fitout  Ã¢â‚¬â€œ you get to choose it all * Staff  Ã¢â‚¬â€œ your not lumped with staff you don't want. You hire and train from scratch – your way * No Bad Name  Ã¢â‚¬â€œ a fresh bu siness, a fresh start. Your name has no bad history with suppliers or customers. If you buy a business, you may find some people just won't deal with the business because of past dealings * Business Image  Ã¢â‚¬â€œ you create the business image you want. Your way. Disadvantages of starting your own small or medium business can include: * Cash Flow  Ã¢â‚¬â€œ your business may not have a positive cash flow for two years – how are you going to cover that? * Competitors  Ã¢â‚¬â€œ you may invest all this time, money and effort into your business and a large competitor targets your customers and offers them a similar product / service at below your cost – until your business has failed. While this may be anti – competitive and contravene sections of  The Trade Practices Act 1974, it may be too late for your business * Homework  Ã¢â‚¬â€œ have you done it? You may do it all and then find when you are all set up, that something from left field becomes apparent and significantly alters the outlook of your business * History  Ã¢â‚¬â€œ If you buy a business, you are buying something. You are buying history of the business trading, you have staff in place, equipment and premises in place, customers ringing in with orders on your first Monday morning. If you start a business, you have no history. Everything must be generated from scratch. * Married to the Business  Ã¢â‚¬â€œ this is a common hrase from small business owners. It basically means, your hours of work and level of commitment is such that you cannot take a holiday, your business is always with you (day, nights ; weekends) and basically your neck is on the line. You can't just throw the keys back and give it all away if it gets too hard! * Suppliers  Ã¢â‚¬â€œ Suppliers may not extend you credit as your business has no history, so you may have to pay upfront for your goods, and you may not collect money from your customers for those goods for 90 – 120 days. This is very detrimental to cash flow. Can you sustain this? Have you factored it into your budget? * Family  Ã¢â‚¬â€œ is your family situation such that you can undertake this huge venture of starting a small business from scratch? Think carefully about starting a business from scratch. It often means a huge sacrifice with no guarantee of reward. Your current employed situation may actually be a better position than starting a small business. Good luck, in whatever you may decide. Please think about the advantages and disadvantages of starting a small business. Our list above is only a starting point, each situation will be different. If you are seriously considering starting a small business, Rogerson Kenny Business Accountants offer a free initial consultation, so you can discuss with us your ideas! Advantages and disadvantages of buying an existing business Advantages * Some of the groundwork to get the business up and running will have been done. * It may be easier to obtain finance as the business will have a proven track record. * A market for the product or service will have already been demonstrated. There may be established customers, a reliable income, a reputation to capitalise and build on and a useful network of contacts. * A business plan and marketing method should already be in place. * Existing employees should have experience you can draw on. * Many of the problems will have been discovered and solved already. Disadvantages * You often need to invest a large amount up front, and will also have to budget for professional fe es for solicitors, surveyors, accountants etc. * You will probably also need several months' worth of working capital to ssist with cashflow. * If the business has been neglected you may need to invest quite a bit more on top of the purchase price to give it the best chance of success. * You may need to honour or renegotiate any outstanding contracts the previous owner leaves in place. * You also need to consider why the current owner is selling up and how this might impact the business and your taking it over. * It's possible current staff may not be happy with a new boss, or the business might have been run badly and staff morale may be low. Advantages and disadvantages of franchising Advantages * Your business is based on a  proven idea. You can check how successful other franchises are before committing yourself. * You can use a recognised  brand name  and  trade marks. You benefit from any advertising or promotion by the owner of the franchise – the ‘franchisor'. * The franchisor gives you  support  Ã¢â‚¬â€œ usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. * You usually have  exclusive rights  in your territory. The franchisor won't sell any other franchises in the same territory. Financing  the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. * You can benefit from communicating and sharing ideas with, and receiving support from, other franchisees in the network. * Relationships with  suppliers  have already been established. Disadvantages * Costs  may be higher than you expect. As well a s the initial costs of buying the franchise, you pay continuing management service fees and you may have to agree to buy products from the franchisor. The franchise agreement usually includes  restrictionson how you can run the business. You might not be able to make changes to suit your local market. * The franchisor might go  out of business. * Other franchisees could give the brand a  bad reputation, so the recruitment process needs to be thorough * You may find it difficult to  sell  your franchise – you can only sell it to someone approved by the franchisor. * All profits (a percentage of sales) are usually shared with the franchisor.

Notes to; Food with Feeling by Nicola Barker Essays

Notes to; Food with Feeling by Nicola Barker Essays Notes to; Food with Feeling by Nicola Barker Paper Notes to; Food with Feeling by Nicola Barker Paper This story is about a little family; mom, Anne Marie, dad, Steve and child, Finn. Anne Marie is pregnant and the only things she do (what we read in the story) is to bake every Sunday. She hates it. She is doing it to feed the family and to be the good house mom and because she hopes that it might bring the home some homely. Steve is working a lot and is not being honest with Anne Marie. Little Finn is saying that her moms food seems to be angry, it tastes very bitter and frosty bit it too sugary and full of air. After that every meal got a feeling -often a bad feeling, because she hated it; to bake. One Sunday evening for dinner, Steve is saying that he dont want the baby and that he is tired of her cooking. Anne Marie gets quiet and go cleaning up. -Anne Marie compare baking with her baby, she says: maybe the baby Is the truth. I wanted the baby because I wanted to find out the truth about everything She Is trying to figure out what is going on -between her and her husband, her daughter, her child and her new baby. She wants to know and tell the truth. She Is trying so radar to be a good mom, but she chant only Just bake to make It good. -Steve has to accept her and first of all be honest with her. He might not love her anymore and same with her: she doesnt love him anymore. She Is tired of herself, the baby and the baking. At the end she says: l want to tell you the truth, and the truth hurts. She Is now ready to play all her cards, she will not held anything anymore. The baking make Anne Marble get out with all her frustrations and feeling. She cooks with feeling and passion; It doesnt always has to be a good feeling; In this case Its a bad feeling dying It.

Whats a Bad SAT Score Nationally and by College

What's a Bad SAT Score Nationally and by College SAT / ACT Prep Online Guides and Tips Have you taken the SAT recently? Are you wondering whether your score is bad? Or maybe you just want to know the score to beat before you take the SAT for the first time. In this article, we'll explain what a bad SAT score is, both in terms of the national averages and the colleges you might be interested in. What's Considered a "Bad" SAT Score Nationally? Looking at the 2018 SAT Total Group annual report, we see that a composite score below 1068 is below average. In terms of the sections, an Evidence-Based Reading and Writing score below 536 is below average, while a Math score below 531 is below average. This means that if you want to be above average nationally, you'll need to beat a 1068 total score. According to the2018 SAT percentiles, any composite score of 920 or lower is in the bottom 25%. In other words, if you score at or below this benchmark, your score is definitely in the low range. (Learnmore about SAT percentile rankings here.) What Do Colleges Think a Low SAT Score Is? While your national rank is important,it’s far more important to think about what your score means in terms of the colleges you want to attend. After all, you take the SAT to get admitted to colleges, so their opinion is ultimately the most important. If you’re above a college’s average SAT score range- even if your score seems low nationally- then your admissions chances won’t be compromised. Conversely, you could have a score that looks good nationally- say, in the 90th percentile (a 1340)- but is far below the ranges of selective colleges, such asthe Ivy League, Stanford, and MIT. As you can see, it'smuch more important to consider SAT scores within thecontext of your target colleges. Now let's explore some score ranges to determine what constitutes a "bad" SAT score at various colleges. What’s a Bad SAT Score for the Most Selective Schools? If you’re aiming for the most selective schools in the country- think Harvard, Stanford, Princeton, Yale, MIT- pretty much any SAT scores that aren’t considered excellent nationally are seen as low. For example, at Harvard, the SAT middle 50% ranges(i.e., the 25th to 75th percentile scores) are 730-800 for Math and 730-790 for Evidence-Based Reading and Writing. That's pretty high! Additionally, since highly competitive colleges routinely turn away applicants with scores within their average ranges, it’s safest to aim for an SAT score in the top 50% of admitted student scores- not just to be within the middle 50% range. In fact, being in the lower half of a highly selective college’s score ranges can dramatically lower your chances of admission. For example, if the school’s normal admission rate is 10% but your SAT score is in the 25thpercentile for that school, your chances of admission are really just 5% or lower. Your SAT composite score should be 1500 or higher (about 750 or higher per section) if you want to be competitive at highly selective schools. Anything below that will significantly lower your chances. Anything below 1400 (about 700 per section) is decidedly low and makes your admission more unlikely. What’s a Bad SAT Score for Selective Schools? Once you’re out of the top 15 colleges in the country, a "bad" SAT score for a school is anything below its middle 50% range. We say "bad" not because the score is necessarily bad on a national scale, but because it could lower your chances of admission. To take one example, let’s look at Boston University. BU is a selective school, ranked in the top 50 nationwide. ItsSAT middle 50% score ranges are 660-760 on Math and 640-720 onEBRW. A bad score would be anything below these section score ranges, or roughly anything lower than a 1300 SAT composite. So even though a 1300 is a strong SAT score nationally (in the top 13% of test takers!),you'd need to get at least that scoreto be competitive at BU. What constitutes a "bad" SAT score at a selective school will vary by college, so look up the ranges of schools you're interested in using our guide below. What’s a Bad SAT Score for a Local State School? If you’re looking to get into a local university or less competitive school,SAT averages are much more forgiving. For example, let’s look at the University of Massachusetts Boston. Itsmiddle 50% ranges are 510-600 for Math and 490-600 for EBRW. Therefore, for UMass Boston, a composite score around the national average of 1068 on the SAT is definitely within range for admission. In other words, there are many universities that are much more forgiving of an average or just below average SAT score. Look up your local schools below using our guide to figure out what their score ranges are. How to Find a College's SAT Score Ranges We've compiled the SAT score ranges for hundreds of colleges and universities nationwide as well as info on their average GPAs and other admissions data. To find a particular college's SAT score ranges for admission, search for "[School Name] SAT scores site:prepscholar.com": The SAT score ranges page should bethe first or second result: Click the link to get not just that school's SAT score ranges but also its average GPA and admission rate.We even have a tool that allows you to plug in your GPA and SAT/ACT scores to estimate your chance of admission. Here is what our SAT scores page for Stanford looks like: How to Avoid Getting a Bad SAT Score Now that you know what a bad SAT score looks like, what can you do to avoid getting one yourself? First, look up the middle 50% SAT ranges of all colleges you're interested in. By doing that, you can figure out the kind of SAT score you'll need to aim for to be competitive at your target schools. If you want, you can fill out the table below to track the 25th and 75th percentile SAT scores for each school you're thinking of applying to: School EBRW 25th %ile EBRW 75th %ile Math 25th %ile Math 75th %ile Composite 25th %ile Composite 75th %ile If you haven't taken the SAT yet or are planning to retake it, your target SAT score should be the upper bound of the middle 50% range of the most competitive school in your chart.As long as you make that score, you'll be competitive wherever you apply. Even if you miss it by a little bit, you'll likely be well within range for most colleges on your list. What’s Next? We’re covered what a bad SAT score might look like. So what’s a good SAT score? An excellent one? Find out here. How do you improve a low SAT score? Get expert tips for bringing up a low SAT Math score. Read our guide to getting a perfect SAT score, written by our resident full scorer. Even if you’re not aiming for a 1600, following these principles will help you reach your score goal. Not sure you can study alone? Consider using the PrepScholar SAT prep program. We take the hard part out of the studying process by analyzing your weaknesses and giving you targeted practice questions. Learn more about the SAT by reading our complete guide to the exam. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Muslims who assimilate are better off than those who maintain their Essay

Muslims who assimilate are better off than those who maintain their traditions and culture - Essay Example The general belief among Islamic scholars is that "all men are not created equal, and democracy eventually lets the fortunate over-run the less fortunate. The idea of a caliphate is only now beginning to take hold in the Arab world. Europe won't come around until our example is there to follow "(Chu). Democracy in its present form is unacceptable to Islam. Islamic world believe that the efforts of Europeans to spread democracy across Arab world is an attempt to destroy Islamic culture and traditions. The agitations happening at present in Libya, Yemen, Syria, Bahrain, Oman, etc like Arab countries are perceived as the deliberate attempt by the Western World to topple Islamic administrations prevailing in those countries. It should be noted that these agitations were originated not because of the interferences of any other Western country, but because of the self-realization of people about their present pathetic conditions compared that in other countries. In fact the recent successf ul revolution in Egypt and the marginalization of people by the patriarchal administrations motivated the people in other Arab countries to fight against the fundamental Islamic administrations. â€Å"In the social realm, Shari'a is more restrictive than Western norms and lifestyles.

ASSIGNMENT ( The judiciary as a referee ) Essay

ASSIGNMENT ( The judiciary as a referee ) - Essay Example It plays the role of a neutral arbiter, or a referee in any dispute before it, by applying the law as it is to the facts before it. The judiciary is vested with the powers to interpret the law. The Supreme Court is the court of last resort as far as interpretation of the law is concerned. The duty of the court is to interpret the statute law from parliament, to affect the purpose and intention of the parliament. The judiciary cannot make law. If the parliament is not satisfied with the way the court interprets the law, it can make law to quash the court’s interpretation. As a referee, it is the judiciary’s role to determine who should do what, or which state of affairs should prevail in any dispute that is presented before it, that is, it makes decisions. In essence, it arbitrates disputes that arise over facts and law. In doing so, the judiciary should apply the law, and should not let the personal opinion of individual judges or their bias to influence the outcome of the court. Everyone should be treated equally before the law, and it should act without fear or favour. The New Zealand legal system is an adversarial one and, therefore, the judge’s duty is just to hear cases presented by both sides, and plays minimal role as far as evidence adducing is concerned. To add, they should not make law or policy that should be a reserve of the parliament. ... In doing so, the court can never question the validity of the Acts that have been passed by parliament. The court has jurisdiction to look into administrative decisions of public officials to ensure that they observe the law. The courts role is to ensure that the public officers execute their mandate in good faith, without malice, and pursuant to the law. In R v Somerset County Council, ex parte Fewings [1995] 1 All ER 513, 524, stated that any action taken by a public official must be justified by a positive law. The court also has a duty to enforce and uphold personal liberty and human rights that are enshrined in the law: to wit the New Zealand Bill of Rights Act 1990 and the Magna Carta 1215, which still applies in New Zealand. Therefore, it is the courts duty to enforce human rights and to prevent the government from abrogating human rights. In Attorney General V Chapman [2011] NZSC 110, the court held that the bill of rights does not apply to the judges in discharge of their du ties. It relied on the common law protections under the judicial immunity to render New Zealand Bill of Rights’ remedies available for breach of rights by the New Zealand judges nugatory. Nevertheless, the judiciary, as a referee, it should not make laws. In essence it does, through the doctrine of precedence. For instance, the court in Fitzgerald v Muldoon [1976] 2 NZLR 615), made a decision that is considered to be part of the constitutional law. In this case, the court held that the Prime Minister had no powers to suspend law. He stated that sentiments made by the Prime Minister to that effect were contrary to the bills of right of 1688 that prohibited public authorities from suspending the law.